It Takes All of Us

About the Initiative

The North Carolina Alcoholic Beverage Control Commission has been charged by Governors McCrory and Cooper with directly addressing the issue of underage drinking. The ABC Commission established the Initiative to Reduce Underage Drinking, which in addition to local community outreach, conducts annual statewide quantitative and qualitative research surveys to gauge the magnitude of the problem and the mindset of parents and children. The results of these collaborative efforts form the basis of the messaging of the ongoing Talk it Out multi-media campaign.

Together, we can prevent underage drinking.

Getting people in North Carolina to address the dangers of underage drinking — and to change behavior that many mistakenly believe is harmless — is no small task.

That’s why we’re committed to using every resource at our disposal and working with as many like-minded partners as possible, to talk about a problem that’s been swept under the rug for far too long. We can start the conversation. We can begin to change minds. We can protect North Carolina’s children. Together, we can solve this problem.

We can make a difference.

Through our research, we confirmed that there is, in fact, a problem: Too many kids are drinking. Too many parents are unaware of the scope. Neither group feels comfortable dealing with the issue or has a good handle on the facts.

But we also identified a solution: Kids want and expect to hear from their parents. Parents want to be better prepared. And better communication can go a long way toward reducing underage drinking.

That’s why Talk It Out exists — to fill the gap with real information and honest discussion. And to start the long, challenging process of reducing underage drinking, and all the harm it causes in North Carolina.

Talk It Out NC Leadership

Zander GuyABC Commission Chairman A. D. “Zander” Guy, Jr., leads the NC Initiative to Reduce Underage Drinking and directs Commission staff in implementation of the Initiative and the Talk it Out multi-media campaign. In March 2017, Chairman Guy was appointed by Governor Roy Cooper to serve as Chairman of the North Carolina Alcoholic Beverage Control Commission. He previously had served on the ABC Commission from 2009 to 2013 and was Chairman from February 2012 to February 2013.

Guy is a native North Carolinian who has always lived and worked in the southeastern part of the state. He attended Campbell University and is a graduate of the Realtors Institute.

Chairman Guy is the former Mayor of the Town of Surf City and is a member of the Cape Fear Community College Board of Trustees.

He previously served on the N.C. Banking Commission under Governors Hunt, Martin, Easley and Perdue. He is past President of the Neuse River Council of Governments, past member of the Local Government Advocacy Council, and former Mayor and Councilman of the City of Jacksonville. For more than 25 years he held elected office in municipal government. In 2011, he sold his real estate company and retired after 41 years in the business.

Chairman Guy is married to Sabrina M. Guy. They have three children and three grandchildren.

Kat HaneyKatherine JoAnn Haney serves as the director for the NC Initiative to Reduce Underage Drinking.

Haney has worked in governmental affairs for more than two decades; notably with the Austrian Consulate, NC Bar Association, and the NC Department of Administration. She has worked in numerous elections and is well-versed in party politics and platforms. She has managed every aspect of a campaign including strategy, media, correspondence, designing marketing materials, direct mail, polling, calendar, fundraising, coordinating volunteers, phone banks, neighborhood walks, event planning, messaging, budgeting and grassroots outreach.

She has started numerous small businesses and currently does consulting work in interior design, copy editing, and politics.

Haney is a native of Golden, Colorado, and is a graduate of the University of Colorado at Boulder. She lives in Raleigh.

Phone:  919-779-8341

S. Jeffrey Strickland JrS. Jeff Strickland, Jr. serves as the programs coordinator for the NC Initiative to Reduce Underage Drinking and oversees the grant programs related to alcohol law enforcement. Strickland also manages the Governor’s Substance Abuse and Underage Drinking Prevention and Treatment Task Force.

He has experience in communications and research for statewide political campaigns and at the North Carolina Center for Voter Education.

Strickland is a native of Pinehurst, where he graduated as the valedictorian of his public high school. He is a graduate of the University of North Carolina at Chapel Hill and lives in North Raleigh.

Phone:  919-779-8351

Alan Fields is the Project Coordinator for the NC Initiative to Reduce Underage Drinking and serves as the liaison between the NC ABC Commission and law enforcement agencies in North Carolina.

Fields has over 25 years of law enforcement experience with the Alcohol Law Enforcement Division. He progressed through the ranks and served as District Supervisor in Fayetteville and Greensboro. He has an extensive background in criminal investigations, civil investigations, and internal affairs investigations. Fields retired from the ALE in 2014 as an Assistant Director who oversaw operations in Western North Carolina.

Since retirement, he started a small business providing public safety consulting services to local governments. The primary focus of his business is nuisance abatement litigation support for law enforcement agencies.

Fields is a native of Duplin County and is a graduate of the University of North Carolina at Wilmington.

Phone: 919-779-0700


Talk It Out is proud to work together with a large number of organizations who share our commitment to reduce underage drinking. Our partners include representatives from all of the following:

  • Education Community
  • First Responders and Law Enforcement Community
  • Medical Community

View the complete list of our Partners.


Coalitions are community groups (local, state, national) who are interested in the subject of reducing underage drinking.

View the county-by-county list of our coalition members.

Together, these diverse groups create a strong statewide network. Regardless of the initial starting point of a particular coalition, they all arrive at the same goal: a desire to change the culture in North Carolina around underage drinking.

North Carolina is a big state and we know we cannot do this alone.

Have you been working with a group in your area that could join forces with us? Please consider joining our team.

Is there something that we can do to help you grow your existing organization or to reach your specific community goals? We can send materials, provide speakers, promote your events, and link to your website from our list of local coalitions. Just let us know what you need.

Join the Coalition

Would you like to personally get involved with a group in your area? Click here to view county-by-county list of Coalition Members.

Would your organization like to partner with the Talk It Out campaign? Please contact Kat Haney at or 919-779-8341.

Host an Event

Bring the Talk It Out message to your community by hosting an event. Download the Talk It Out OutReach Toolkit to get all the resources you need to host a successful event for your school, church or community group.

Special Initiatives & Additional Resources

Speaker Bureau

Funded by a grant from the National Alcohol Beverage Control Association (NABCA), the Talk It Out Speaker Bureau is using the power of public speaking engagements to raise awareness about the issue of underage drinking in North Carolina.

The Bureau features a list of pre-approved speakers whose lives have been directly impacted by underage drinking tragedies. The speakers, who are both parents and children, share their tragic stories and discuss the real consequences of underage drinking. They are available to speak to any size group at your local venue, with their travel expenses and Talk it Out materials covered by the grant.

For more information, contact Jeff Strickland at

The BAT Mobile

The Forensic Tests for Alcohol Branch of the North Carolina Department of Health and Human Services strives to reduce the incidence of impaired driving by providing comprehensive education programs through the use of their Breath Alcohol Testing (BAT) Mobile Unit in conjunction with the Talk it Out campaign.

The BAT Mobile has been labeled as one of the most visible and effective programs in the state, not only for enforcement, but also as a public health education tool.

bat-mobileThe BAT Mobile is a 45-foot vehicle that is fully equipped for processing drivers at DWI (driving while impaired) checkpoints to provide scientific support for state prosecutors. Traveling teams of law enforcement personnel operate the vehicle, give educational speeches, and facilitate live demonstrations.

Nine BAT Mobile units are available statewide—at no cost—to travel and participate in community events to help raise awareness about the dangers of driving while impaired.

To book the BAT Mobile at your next event, CLICK HERE, download the form, and follow the instructions for submission.

For more information, contact NC DHHS directly at

MADD Victim Services

Mothers Against Drunk Driving® is the nation’s largest nonprofit working to prevent underage drinking, end drunk driving, help fight drugged driving, and support the victims of these crimes.

maddlogo2011_grey_redWhen tragedy strikes, victims need support. MADD helps victims and survivors of substance-impaired driving crashes cope with the devastating impacts by providing emotional support and advocating for victims’ rights. MADD helps victims survive and thrive.

For more information about this free service contact or click here: or call their 24-hour Helpline at 877-MADD-HELP

Get Involved

We’re looking for good ideas from all over our great state — from PTAs, coaches, law enforcement, students, parents, churches, counselors, and from you.

Join our efforts. Tell us how you’d like to get involved. Take a stand to help make North Carolina better, safer, stronger.

Downloadable Resources

We have created posters, brochures, infographics, and presentations that are available for use by our partners and coalition members to help raise awareness about the dangers of underage drinking.

View list of downloadable resources.

Contact Us

Talk It Out NC
North Carolina ABC Commission
400 East Tryon Road
Raleigh, NC 27610